Breast Cancer Awareness

  Susan G. Komen Breast Cancer Foundation
  In 1992, the Zeta Tau Alpha foundation adopted the Susan G. Komen Breast Cancer Foundation as our national philanthropy. As a co-sponsor of the Breast Cancer Survivor Recognition Program at Komen Race for the Cure events, more than 5,000 ZTA members nationwide volunteer in excess of 50,000 hours annually. Zeta celebrates breast cancer survivors by providing pink t-shirts, caps, and buttons for participants to wear during the race. Each year, Theta Omega Zetas participate and volunteer in nearby Race for the Cure events. Also, Zeta Tau Alpha and the National Football League both support Susan G. Komen! Zeta is the only fraternity, which has an NFL partnership.

  Locally, the Theta Omega Chapter does service projects with several elementary schools and our very own Cal Poly Pomona Children's Center, donating items such as clothing, school supplies, and canned goods. Members also participate in the "Day of the Child" program, in which we become mentors of foster care children for the entire day. Theta Omega is also actively involved in the annual MS Walk and Revlon Run Walk.

  In February 2004, the ZTA Foundation was pleased to announce that THINK-PINK became a registered trademark of ZTA with the United States Patent and Trademark Office. This is now the umbrella for all of our breast cancer education and awareness projects. 
  Typically during the month of October, chapters distribute THINK-PINK! ribbons, BSE calendar stickers and Shower cards. However, many chapters promote THINK-PINK! throughout the year. In September 2006, THE Foundations Seminar, sponsored by the Interfraternity Conference, awarded the ZTA Foundation first place honors in the category of "Best Use of Foundation Funds for an Educational Project" for the THINK-PINK! campaign.

• Since 1992 Zetas have distributed 
9.55 million shower cards with instructions of the proper method for breast self-examination (BSE). This has spread the message of early detection in campuses across the country as well as into communities both here and abroad.

• In 2000, ZTA members began to distribute the BSE Calendar Reminder Stickers as an added tool for promoting regular breast self-examination. Since then, more than 
5.25 million BSE calendar reminder stickers have been distributed.

ribbons were added to the breast cancer education and awareness promotions in 1997. Since that time, 3.5 million have been distributed. The ribbons are attached to information cards conveying the message of early detection as the key to survival and a greater quality of life. People wear the ribbons to show awareness of and support for those surviving breast cancer and to remember those who lost the fight against this disease.